Why Bespoke is the Last Real Luxury

NOV 22, 2024 · 9 min read

Off-the-shelf options no longer separate the discerning client. Coachbuilding does.

Off-the-shelf options no longer separate the discerning client. Coachbuilding does.

When every comparable car can be ordered with the same carbon-fibre package, the same Naim audio system, and the same Alcantara headliner, the question of what actually constitutes luxury changes. We argue it has shifted from the catalog to the request — from picking from a list to commissioning what no list contains.